Understanding Zohran Mamdani's Style Choice: What His Suit Tells Us Regarding Contemporary Masculinity and a Changing Society.
Coming of age in London during the noughties, I was constantly immersed in a world of suits. They adorned businessmen hurrying through the financial district. You could spot them on dads in Hyde Park, playing with footballs in the evening light. At school, a cheap grey suit was our mandatory uniform. Historically, the suit has functioned as a uniform of seriousness, projecting authority and performance—traits I was expected to aspire to to become a "man". Yet, before lately, my generation appeared to wear them less and less, and they had largely disappeared from my consciousness.
Subsequently came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a sober black overcoat, pristine white shirt, and a distinctive silk tie. Propelled by an innovative campaign, he captivated the world's imagination unlike any recent contender for city hall. Yet whether he was cheering in a music venue or appearing at a film premiere, one thing was mostly constant: he was almost always in a suit. Relaxed in fit, modern with soft shoulders, yet conventional, his is a quintessentially professional millennial suit—well, as typical as it can be for a generation that seldom bothers to wear one.
"The suit is in this weird place," notes style commentator Derek Guy. "It's been dying a slow death since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"It's basically only worn in the most formal settings: weddings, memorials, and sometimes, court appearances," Guy explains. "It is like the kimono in Japan," in that it "fundamentally represents a custom that has long ceded from everyday use." Numerous politicians "wear a suit to say: 'I am a politician, you can trust me. You should vote for me. I have legitimacy.'" Although the suit has traditionally conveyed this, today it enacts authority in the attempt of winning public trust. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of drag, in that it performs manliness, authority and even closeness to power.
This analysis stayed with me. On the infrequent times I need a suit—for a wedding or black-tie event—I dust off the one I bought from a Tokyo retailer a few years ago. When I first picked it up, it made me feel sophisticated and expensive, but its slim cut now feels outdated. I imagine this feeling will be only too recognizable for numerous people in the global community whose families come from other places, particularly global south countries.
It's no surprise, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through cycles; a specific cut can therefore define an era—and feel rapidly outdated. Consider the present: looser-fitting suits, reminiscent of Richard Gere's Armani in *American Gigolo*, might be trendy, but given the price, it can feel like a considerable investment for something likely to be out of fashion within five years. Yet the attraction, at least in certain circles, endures: recently, major retailers report tailoring sales increasing more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something exceptional."
The Symbolism of a Accessible Suit
Mamdani's preferred suit is from Suitsupply, a European label that retails in a mid-market price bracket. "He is precisely a product of his background," says Guy. "In his thirties, he's neither poor nor extremely wealthy." Therefore, his moderately-priced suit will appeal to the demographic most inclined to support him: people in their thirties and forties, university-educated earning middle-class incomes, often frustrated by the expense of housing. It's precisely the kind of suit they might wear themselves. Affordable but not extravagant, Mamdani's suits arguably align with his proposed policies—which include a rent freeze, constructing affordable homes, and free public buses.
"You could never imagine Donald Trump wearing Suitsupply; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and was raised in that New York real-estate world. A power suit fits seamlessly with that elite, just as more accessible brands fit naturally with Mamdani's constituency."
The legacy of suits in politics is long and storied: from a well-known leader's "shocking" beige attire to other national figures and their notably polished, custom-fit appearance. As one British politician discovered, the suit doesn't just dress the politician; it has the power to define them.
Performance of Normality and A Shield
Maybe the key is what one scholar refers to the "performance of ordinariness", invoking the suit's long career as a standard attire of political power. Mamdani's particular choice leverages a deliberate modesty, neither shabby nor showy—"respectability politics" in an inconspicuous suit—to help him appeal to as many voters as possible. However, some think Mamdani would be aware of the suit's historical and imperial legacy: "This attire isn't apolitical; scholars have long pointed out that its modern roots lie in imperial administration." It is also seen as a form of defensive shield: "It is argued that if you're from a minority background, you might not get taken as seriously in these traditional institutions." The suit becomes a way of signaling legitimacy, particularly to those who might doubt it.
This kind of sartorial "code-switching" is hardly a recent phenomenon. Indeed iconic figures once wore formal Western attire during their formative years. Currently, certain world leaders have started exchanging their usual fatigues for a dark formal outfit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the tension between insider and outsider is apparent."
The suit Mamdani chooses is highly symbolic. "Being the son of immigrants of Indian descent and a progressive politician, he is under scrutiny to conform to what many American voters expect as a sign of leadership," notes one expert, while at the same time needing to navigate carefully by "avoiding the appearance of an establishment figure betraying his distinctive roots and values."
Yet there is an sharp awareness of the double standards applied to who wears suits and what is interpreted from it. "This could stem in part from Mamdani being a younger leader, skilled to adopt different personas to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, traditions and attire is typical," commentators note. "Some individuals can remain unremarked," but when women and ethnic minorities "attempt to gain the power that suits represent," they must meticulously negotiate the codes associated with them.
In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, insider and outsider, is evident. I know well the awkwardness of trying to fit into something not built for me, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in public life, image is never neutral.